Privacy Policy

1. Information We Collect

When you visit WhiteLabelDating.com, we may collect the following types of information:

• Account information: If you create an account, we collect your name, email address, and any optional profile details you choose to provide.
• Newsletter subscriptions: When you subscribe to The Dating Business Weekly, we store your email address and the source of your subscription.
• Contact form submissions: If you reach out via our contact form, we collect your name, email address, subject selection, and message content.
• Usage data: We collect anonymised, aggregate analytics data about how visitors interact with our site (see Analytics below).

2. Cookies

WhiteLabelDating.com uses minimal cookies. We do not use tracking cookies for advertising purposes. Cookies may be set for essential functionality such as maintaining your session if you are logged into a user account. Third-party services embedded on the site (such as authentication providers) may set their own cookies, which are governed by their respective privacy policies.

3. Analytics

We use Plausible Analytics, a privacy-focused, cookieless analytics service. Plausible does not use cookies, does not collect personal data, and does not track individual users across sites. All data is aggregated and no personally identifiable information is stored. Plausible is compliant with GDPR, CCPA, and PECR without requiring a cookie consent banner. You can learn more about their approach at plausible.io/data-policy.

4. How We Use Your Information

We use the information we collect to:

• Deliver the content and services you request, including email newsletters.
• Respond to your enquiries and contact form submissions.
• Improve our website, content, and user experience based on aggregate analytics.
• Maintain the security and integrity of our platform.

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

5. Third-Party Services

WhiteLabelDating.com integrates with the following third-party services to operate effectively:

• Supabase: Database and authentication infrastructure. Data is stored securely on Supabase servers.
• Loops: Email marketing platform used to send newsletters and transactional emails to subscribers.
• Vercel: Hosting and deployment platform.
• Plausible Analytics: Cookieless, privacy-focused website analytics.

Each of these providers has their own privacy policy governing how they handle data. We recommend reviewing their policies if you have concerns.

6. User Accounts

If you create an account on WhiteLabelDating.com, you can access, update, or delete your personal information at any time through your account settings. If you wish to delete your account entirely, you may do so from your settings page or by contacting us directly. Upon account deletion, we will remove your personal data from our active systems within 30 days, though some information may be retained in backups for a limited period.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy. Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 12 months. Account data is retained for the duration of your account and up to 30 days after deletion.

8. Your Rights

Depending on your location, you may have the right to access, correct, delete, or export your personal data. You may also have the right to object to or restrict certain processing activities. To exercise any of these rights, please contact us using the details below.

9. Contact

If you have questions about this privacy policy or how we handle your data, please reach out via our contact page or email us at privacy@whitelabeldating.com.

10. Changes to This Policy

We may update this privacy policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.